So, you’ve decided that you’re going to make your online presence felt through SEO article marketing but you just don’t know how to start. First, let me congratulate you as this is definitely the best decision you can ever make for your internet marketing campaign. Second, let me help you get started on the right foot. Here’s what you need to do:
- Gain an expert status in your niche. Before you go ahead and write your articles, it’s important to make sure that you’re a great source of information and that you’re capable of producing expertly written articles. Remember, your articles will mirror the depth of your knowledge. Be an expert by increasing your knowledge through thorough research, by getting first-hand experience, by doing interviews, and by doing experiments. It will also help if you hire experts to mentor you and if you constantly work with people who are considered authorities in your chosen niche.
- Learn SEO article writing. This refers to the process of making your articles search engine-friendly. You will need to use certain keywords and SEO techniques when writing your articles. Don’t worry as this is relatively easy. There are ebooks and seminars that are being offered in the online arena that contain very easy to follow guides. With determination and perseverance, you’ll learn the process in just a week’s time.
- Know your audience. After gaining expert status and learning about SEO, the next step to take is to know your target readers. This is equally important as the other first two steps that I mentioned as this will empower you to create articles based on the needs, preferences, and demands of your audience. As you know, these are the types of articles that will help you get the kind of response that you need from your readers.
- Keyword research. This is something that you cannot do without when writing SEO articles. In order to optimize your copies, you need to know the keywords that you’re going to target even before you start tapping on your keyboard. As you’re just starting out, I suggest that you pick those long tail keywords that are not extremely competitive so you’ll get the chance to make your articles to show up on top of relevant listings.
- Know the best topics. What exactly are the best topics for your articles? Based on experience, your articles will surely get noticed if you write about the problems, goals, and areas of interest of your readers. Of course, you need to make sure that they’re related to your ebusiness. For example, if you’re selling diet pills, you can talk about the growing problem in losing weight. This topic will not only allow you to showcase your in-depth knowledge in your niche but it will also allow you to present your products as the best solutions in your resource box.
- Learn proven techniques on how to make your titles extremely impressive. You article titles are your only tool in getting your articles opened. You see, even if you get your articles to appear on top of relevant listings, they’ll still be left unread if your titles are just plain bad. My suggestion is to learn how to target your audience emotional hot buttons so you can get them to take action. Pique their curiosity or excite them by making your titles benefit-driven or descriptive.
- Keep your articles short. Limit the scope of your content before you start writing your articles. Target very specific topics or angles that you can discuss using 500 words or less. It’s best if you just cover 3-6 major points. This will make your articles more interesting and more reader-friendly. Of course, it will help if you avoid beating around the bush and if you avoid inserting information that are irrelevant or not important to your readers.
- Make your articles informative. This is the most important tip that I can give you. Believe me when I say that your success in this field will depend on how informative your articles are. You’ll be able to impress your readers and later on, get them to click on your site’s link if your articles are content-rich and filled with useful, fresh information. Don’t ever think twice about sharing a slice of your expertise to your readers as this is the only way to convince them that you’re an authority in your niche.
- Insert keywords. Optimize your articles using the keywords that you’re targeting. Ensure that they will appear on your titles (this is very, very important), article summary, first sentence of the article, and on your resource box. Of course, they must also be sprinkled all throughout the article body without exceeding the acceptable keyword density.
- Proofread your articles. If you’re writing more than 3 articles per day, I would suggest that you do the proofreading the next day so mental fatigue will not get in the way. Read your articles first thing in the morning and I can guarantee you that you’ll be surprised as to how many errors you’ve committed. Correct them before you distribute them in the online arena.
- Distribute your articles. Make a list of top article directories that you would like to use. Then, submit your articles and place them under the most appropriate categories to make them easier to find online. Take advantage of your resource box and use at least 2 links that will serve as gateway to your website. I suggest that you use anchor texts made up from the keywords that you’re targeting. This is proven way to increase your clickthrough rate (CTR).
